A video circulating on social media has touched thousands, revealing the story of Jordi Rubel Chávez Brito, an 11-year-old boy who roams the streets of Camagüey in the early hours, gathering aluminum cans to help support his family.
The video, shared on Instagram by David Vela, captures his encounter with the young boy around midnight, two kilometers from Jordi's home. Vela decided to give him a ride and document the family's living conditions.
The footage shows a house with a wooden roof covered in nylon. "This gets wet when it rains... so you try to sleep, and when it rains, it's difficult to stay dry. Everything gets soaked, and then the next day I can't dry it in the sun," the narrator describes as the camera tours the home.
When asked why he collects cans, Jordi shyly replies, "To help my mom." He adds, "To be able to eat. I haven't eaten anything today. It's not easy."
According to David Vela, Jordi's dream isn't a phone, brand-name clothes, or toys: "His biggest wish is to get his mom a refrigerator so they can preserve food and live with a bit more peace."
"Imagine for a moment what it means for a child to have such a simple yet crucial dream for his family. No child should bear such heavy burdens, but in life's toughest moments, kind-hearted individuals can make a difference," Vela added.
The video begins with a straightforward plea to viewers: "To the people watching this video, please help me so I don't have to keep struggling."
Widespread Child Labor Concerns in Cuba
Jordi's situation is not unique. The Cuban Conflict Observatory reported 71 cases of child labor and begging in Cuba during 2025, with the issue continuing to spread.
In the same city as Jordi, a 73-year-old anesthesiologist made headlines in May for collecting cans because her pension is insufficient for living expenses.
Just a month before Jordi's video went viral, the Union of Young Communists claimed on social media that "thanks to the Revolution, child labor is not a reality in our country." This declaration sparked outrage and contradicting testimonies from Cuban citizens.
The documented reality in the video stands in stark contrast to the official statement. According to the Cuban Observatory of Human Rights, 89% of Cuban households live in extreme poverty, and 70% of the population skips at least one meal daily.
The average monthly salary on the island is equivalent to about $14, making it nearly impossible to purchase basic appliances like the refrigerator Jordi dreams of.
Recently, other instances of child labor in Cuba have surfaced: a 10-year-old selling coconuts on the street and a 14-year-old operating a pedicab to assist his mother, among others.
Those interested in helping Jordi's family can reach out via the Cuban WhatsApp number +53 55898008, provided by the campaign's author on social media.
Understanding Child Labor and Poverty in Cuba
What is the current situation of child labor in Cuba?
Child labor is increasingly being reported in Cuba, with 71 cases documented in 2025 alone. The issue is worsening due to extreme poverty and insufficient government support.
How does the Cuban government view child labor?
The Cuban government officially denies the existence of child labor, citing the Revolution's success in eradicating it. However, evidence and testimonies from citizens contradict this claim.
How can individuals assist families like Jordi's?
Individuals can offer support by contacting the WhatsApp number provided by the campaign's author on social media to provide direct assistance to Jordi's family.