A Cuban woman, known on TikTok as @briana5254 (Brianita_vlog), recently gained attention by sharing her salon experience in Cuba, where she aimed to remove the red dye from her hair. The salon visit set her back 14,550 Cuban pesos (CUP), and she was unable to dry her hair at the salon because of a power outage.
Her video, uploaded on Tuesday, quickly amassed 245,000 views, nearly 10,000 likes, and 127 comments in just two days. Many viewers shared what a similar service would cost in their own countries.
Challenges and Setbacks at the Salon
The hair treatment process proved to be lengthy and fraught with challenges. Initially, the stylist used a powder-based color remover mixed solely with water, avoiding peroxide to minimize hair damage.
However, this approach yielded minimal results. "It lightened the roots a bit, but from the middle down, everything remained the same," recounted the TikToker.
In response, the stylist applied a second cream-based product from the same brand, this time incorporating peroxide. This treatment managed to lighten some areas of the hair, although it resulted in an uneven copper tone.
While waiting for the products to take effect, the young woman took the opportunity to snack on some ice cream and spaghetti.
Unforeseen Power Outage
Eventually, the stylist applied a blend of dark blonde dye with titanium and trimmed the ends to even out the hair length.
Just as the treatment was nearing completion, a common occurrence in contemporary Cuba interrupted the service: a blackout forced the woman to finish styling her hair at home.
"The power went out and never came back on, so I ended up drying it myself at home," she explained in the video.
Frequent power outages in Cuba not only disrupt homes but also impede the operation of businesses like salons that rely on electrical equipment.
High Costs of Beauty Services in Cuba
Despite the setback, the content creator expressed satisfaction with the results, acknowledging that further treatments would be necessary to completely eliminate the red color.
"I know it's a long process because red is hard to remove, but we're getting there," she explained.
One of the video’s standout points was the cost of the service: 14,550 CUP for removing the red dye, applying a new color, and trimming the ends.
This amount is more than double the monthly salary of 7,074 CUP, highlighting the high price of such services relative to many Cuban workers' incomes.
According to an April 2026 report by Infobae, the average salary in Cuba remained insufficient to cover living expenses, even after official statistics showed salary increases.
The issue is not new. Videos of Cuban women showcasing the prices of beauty services frequently spark debates on purchasing power and the disparity between income and service costs.
In February 2026, another Cuban creator caused a stir by revealing she paid 50 U.S. dollars for a balayage treatment at a local salon.
Prices can vary significantly depending on the salon, the products used, and the complexity of the service.
As a point of reference, CiberCuba published in February 2025 the costs of various salon services, including basic dyes ranging from 1,500 to 2,000 CUP and keratin treatments around 9,000 CUP.
These figures illustrate the expense of beauty services in a country where Cuban pesos have very limited purchasing power.
For Brianita, the high cost of the treatment combined with the unexpected power outage added an extra layer of difficulty to her salon visit.
In closing her video, she invited her followers to compare the prices of such services in other countries.
"Let me know in the comments how much it would have cost in your country," she asked.
Understanding Beauty Service Costs in Cuba
Why are beauty services so expensive in Cuba?
Beauty services in Cuba are costly due to the disparity between service prices and the average Cuban's income. Additionally, the economic situation and supply chain issues in the country can drive up costs for salons.
How do power outages affect businesses in Cuba?
Power outages in Cuba frequently disrupt daily life and business operations, particularly those reliant on electrical equipment, such as salons and other service industries.
What alternatives do Cubans have for affordable beauty treatments?
Cubans may seek more affordable beauty treatments at home or rely on informal networks of friends or family who can offer services at lower prices compared to professional salons.