While Cuban authorities had announced the launch of the country's first private currency exchange without disclosing its name, location, or owners, social media was already abuzz with images revealing the development of ADT64, the venture chosen for this pilot project.
The establishment is situated at number 64 on the Central Road, nestled between Tristá and Padre Chao in Santa Clara, Villa Clara. Its transformation was extensively chronicled on Facebook.
A significant portion of these images was shared by AWORAN – Taller Gráfico, a design company based in Santa Clara responsible for the graphic work on the premises.
On August 19, AWORAN unveiled the facade with a post stating, "Step by step, the project is taking shape. Casa de Cambio ADT64." The photographs displayed the volumetric letters of the name and the golden logo adorning the entrance.
Weeks later, the company also revealed the interior: a counter clad in black with golden veining, LED lighting, and the logo "ADT64 S.A." prominently featured.
"We completed the entire frontal cladding and the upper part of the counter, combining elegance, lighting, and modern finishes. A design and installation that stand out," AWORAN explained.
By September 7, as the work was nearing completion, the workshop published a video showcasing the signage installation: "From design to reality. Every detail counts to achieve a professional, modern, and impactful result."
The clues weren't limited to the company handling the setup. The Facebook page Hello Farándula had posted several photos since August 18 with the message: "First privately-owned currency exchange. More details soon after construction is completed."
A day later, user Díaz Santiago shared a photo of the facade and posed a question that foreshadowed the ensuing debate: "Private capital begins operation with the first currency exchange in Cuba, Santa Clara. Who is the real owner...?"
The question sparked comments tinged with skepticism. "A regular Cuban... a humble one according to the lexicon used by the great Cuban Revolution," one online user remarked. Another added, "What is known is not questioned. Who else could it be?"
Concerns about the business grew after an investigation by elTOQUE revealed that ADT64's registered business purpose was linked to gastronomy — including the sale of ice cream, pizzas, and hamburgers — not currency trading.
According to the investigation, the company had already engaged in activities beyond its registered scope: in February 2026, it was fined 70,000 Cuban pesos for charges to a personal account, and in August, it opened a solinera.
ADT64 began operations on September 14, functioning as a pilot project authorized by the Central Bank of Cuba. The establishment is located approximately 500 meters from Santa Clara's official CADECA.
Although a display lists exchange rates for nine currencies — including the US dollar at 730 pesos for sale — customers who visited the establishment confirmed that, for now, ADT64 purchases foreign currency but does not sell it.
The opening is part of a package of 176 economic measures approved in June by the National Assembly, which also includes allowing private entities to participate in banking and remittance activities.
Prime Minister Manuel Marrero Cruz had announced in July that the first private currency exchange was ready to commence operations, but he did not disclose the selected company at that time.
The official silence regarding the business's identity starkly contrasted with the visible developments in Santa Clara and on social media.
Frequently Asked Questions about ADT64 and Private Currency Exchanges in Cuba
Why was ADT64 chosen as the pilot project for Cuba's first private currency exchange?
ADT64 was selected as the pilot project for Cuba's first private currency exchange, although the specific reasons for its selection have not been publicly disclosed by the authorities.
What is the significance of ADT64's location in Santa Clara?
ADT64's location in Santa Clara, approximately 500 meters from the official CADECA, signifies a strategic choice to be within reach of a significant population center while offering private currency exchange services.
How has the local community reacted to the opening of ADT64?
The local community has reacted with a mix of skepticism and curiosity, as evidenced by online discussions questioning the true ownership and purpose of the business.