This past weekend, Cuban reggaeton artist Ja Rulay expressed his concerns about a video where influencer La Cintumbare advocates for drug use. He warned her sternly, "Gradually, it will destroy you."
The incident began when La Cintumbare, whose real name is Cinthya Medrano García, shared a video on her Instagram account. In the video, she defiantly addressed critics of her use of "piedra"—a slang term for crack cocaine.
"Let me enjoy that rock in peace. Anyone who criticizes me is just envious because you know how good it feels. I was just indulging myself," the influencer stated.
The post quickly amassed over 127,000 views and drew numerous comments, with Ja Rulay's response capturing significant attention.
Ja Rulay's Concerned Response
The musician, recognized as one of the leading figures in Cuban reggaeton, left a straightforward message without hostility: "I'm not sure what example you're setting, but you know it's wrong. You should seek help because, little by little, it will ruin you, and many hope to witness that downfall."
Ja Rulay urged La Cintumbare to consider her responsibilities as a public figure and, more importantly, as a mother: "Think about your family, your child, because you're the star in their eyes."
Drawing from personal experiences, Ja Rulay reinforced his warning. "I say this from the heart. I don't care what others might think about this message; I speak the truth as I see it. Believe me, I've witnessed and lived through how well-established individuals ended up on the streets," he emphasized.
His comment garnered 774 likes and sparked 38 responses, making it one of the most prominent reactions to the post.
La Cintumbare's Controversial Presence
La Cintumbare is a contentious figure on Cuban social media. She was deported from the United States to Cuba in February 2025 after failing to attend a migration hearing in October 2023, which led to a deportation order. Since her return to the island, she has been involved in numerous online controversies.
In June 2026, Ja Rulay parted ways with Planet Records to establish his own label, PHP, which stands for "Peace, Humility, and Patience."
Rising Drug Use in Cuba
In July, Cuban doctors issued warnings about a more than 200% increase in drug consumption compared to pre-pandemic levels. Dr. Alejandro Mestre Barroso, a first-degree specialist in Toxicology, presented data that contradicts the official narrative in a country that has long sought to downplay the issue of addiction.
"The rise in consumption has been dramatic. In 2024, the National Center for Toxicology reported 600 cases, with over 90% involving synthetic drugs. This is just the tip of the iceberg," cautioned Mestre.
Understanding the Impact of Drug Use in Cuba
What prompted Ja Rulay to address La Cintumbare's behavior?
Ja Rulay was prompted to address La Cintumbare's behavior after she posted a video defending her drug use, which he believed set a poor example and could lead to her downfall.
What is the significance of Ja Rulay's warning?
Ja Rulay's warning is significant because it comes from his personal experience and reflects his concern for La Cintumbare's well-being, urging her to seek help and consider the impact on her family.
How has drug use changed in Cuba post-pandemic?
Post-pandemic, drug use in Cuba has increased by over 200%, with a significant rise in synthetic drug cases, as reported by health professionals.