Cuban influencer Ultrack, whose real name is Jorge Ramón Batista Calero, recently posted a video on TikTok addressing those who question why he has stopped discussing the Cuban regime and communism in his content. He made it clear that his silence does not signal a shift in his ideological stance.
In the video shared on his TikTok account, Ultrack directly responds to a user named @Jose@Murcia, who asked if he had forgotten that communism still exists in Cuba. His response was unequivocal: "I haven't forgotten, and I still say the same thing: the best communist is a dead communist."
Ultrack, originally from Holguín and living in the United States since 2016, clarified that his move from YouTube to TikTok did not involve an ideological shift. "Just because I don't run my YouTube channel anymore doesn't mean I think differently. I think exactly the same," he asserted.
Shift in Content Focus
What has changed, he explained, is the type of content he chooses to produce on his new platform. Ultrack recalled that many once warned him he would be nothing without discussing Cuba: "I remember all those people, maybe you were one of them, who said: the day you stop talking about the regime, I don't know what you'll live on."
To these critics, his answer was clear: "If you don't talk about Cuba, you are nobody. Well, look, I left YouTube, created my platform on TikTok, and I don't talk about any of that, and I'm still living."
Metaphorical Insight
To illustrate his decision, Ultrack used a metaphor involving theater and cinema. He mentioned that he never liked theater as a child and preferred action, adventure, or science fiction movies, "the ones that get your adrenaline pumping."
He added, "I like the real ones, so that's why I prefer movies to theater. I don't know if you understood me, and possibly I'm not even talking about movies or theater, I'll leave it at that."
This metaphor touches on a frequent debate within the Cuban exile community: whether political content creators speak about Cuba out of genuine conviction or as a strategy to attract audiences. Ultrack flips the argument by showing he can succeed without relying on the topic.
Understanding Ultrack's Content Strategy
Why did Ultrack stop discussing communism on his platforms?
Ultrack explained that his change in content is not due to a change in ideology but rather a personal preference for producing different types of content on TikTok.
Did Ultrack change his views on communism?
No, Ultrack clarified that his views on communism remain unchanged, despite his shift in content focus on social media.
What metaphor did Ultrack use to explain his decision?
Ultrack used a metaphor comparing his preference for action movies over theater to explain his decision to focus on different content types.