Puerto Rican artist Wisin set social media abuzz last Sunday with the announcement of the creation of "Perreo University" (UDP). This institution aims to dedicate itself to studying, preserving, and promoting the history of reggaetón. However, whether this is a genuine educational project, a marketing campaign, or a teaser for a new album remains unconfirmed.
In true formal style, Wisin made the announcement through an official statement dated in Cayey, Puerto Rico. The announcement included a university crest with the Latin motto "Perreum et Scientia" and the foundational year "Est. 1980." A video accompanied the statement, showing Wisin in a beige three-piece suit, sunglasses, and carrying a briefcase, exuding the aura of a newly appointed dean.
"After more than three decades in the music industry, witnessing how our sound emerged from the streets and conquered every corner of the globe, I realized our history is too significant to remain solely on stage," Wisin expressed in his statement.
The website universidaddelperreo.com is already operational, featuring a pre-admission process and a countdown to its official opening on September 2, 2026. According to Wisin, over 500,000 people visited the site within 24 hours.
Curriculum of the Streets
The academic plan includes courses such as History of Reggaetón, Applied Rhythm, and Flow Epistemology, alongside an Advanced Studies Center in Cadence, Dembow, and Urban Culture. The institution’s philosophy is encapsulated in two slogans: "The rhythm is the curriculum" and "The street is the campus." Yet, details such as faculty, program duration, tuition fees, and degrees remain undisclosed, fueling speculation that this might all be a prelude to a new album.
Social Media Frenzy
While Wisin stays mum on specifics, reactions on social media have stolen the spotlight. Fans have joyfully imagined academic failures, honors, and dramas with remarkable creativity. Comments like "Mom, I failed Rakata," "I flunked Jangueo," and "Failed Alexis and Fido's subject" garnered applause. Others dream big: "I'll be the first in my family to earn a master's degree," or the now-iconic "Finally, a university title for my mom."
Questions and suggestions poured in: "Will Tony Dize teach the doctorate?" "Hope I get Maldy for class, because without Maldy, there's no perreo," and "Will they teach me how to sell half a million copies for sure?" Among the witty remarks, someone said, "The school's anthem will be 'El Teléfono.'"
Demand for Specific Tutors
Some called for specific conditions for enrollment. "I want Tego Calderón as my thesis advisor," one user demanded. Another posed the academic question of the moment: "What GPA do they require for Safaera?" A veteran of the scene asked, "For those of us with 25 years of partying, do they grant the degree already?"
This announcement comes amid a bustling period for Wisin, who recently collaborated with Cuban artists Dany Ome and Kevincito El 13 on the track "Extrañarte." Prior to that, he participated in the official song for the 2026 World Cup alongside Carlos Vives, Emilia, and Xavi.
Whether album, educational platform, or marketing coup, the UDP already boasts something many traditional universities envy: half a million aspiring students in a single day. "Don't let them tell you how it was. Come learn from those who invented it," Wisin invited. The waiting list, it seems, is already extensive.
Frequently Asked Questions about Perreo University
What is Perreo University?
Perreo University is a newly announced institution by Wisin, focused on the study and promotion of reggaetón history and culture.
Is Perreo University a real educational institution?
As of now, it is unclear whether Perreo University is a real educational project, a marketing move, or the precursor to a new album. Details remain limited.
When will Perreo University open?
The official opening of Perreo University is set for September 2, 2026, according to the announcement.