Daniela Reyes Unveils a Bold New Initiative: "I Was 16 When I Posted My First Video on Social Media"

Cuban influencer Daniela Reyes has introduced a groundbreaking social initiative known as "Conscious Influence," aimed at promoting positive and responsible use of social media. This effort is deeply rooted in her own experiences growing up in Cuba.

In the introductory reel, Reyes shared the inspiration behind her project with a personal revelation: "I was 16 when I posted my first video on social media from Cuba. While some enjoyed my content, I also received hate messages, comparisons, and comments that taught me, as a young teenager, that the same tool could either build or destroy a person."

This dual experience—receiving audience support while simultaneously facing online negativity—shaped her perspective on the impact of digital platforms.

"It taught me that while we can't control everything we receive, we can control the impact we want to make. Since then, I decided that if I had a voice and a platform, I would use it to make a positive difference," she emphasized.

Conscious Influence: Connect. Inspire. Transform.

The initiative, operating under the mantra "Connect. Inspire. Transform.," is structured around talks, dialogues with mental health professionals, and the development of free educational resources for various communities.

Daniela made it clear that this endeavor is not new, nor is it solely linked to her current participation in a beauty pageant: "Miss Universe Cuba would not be the start of this mission. I've been advocating for conscious social media use for over 10 years."

The declared goals of "Conscious Influence" include promoting self-love and self-acceptance, highlighting the fact that what is shown online doesn't always reflect reality, and encouraging everyone to use their voice to inspire and educate.

The core message of the project is straightforward: "We use social media to build, not to destroy."

The launch of this initiative coincides with a period of increased visibility for the content creator, who is competing as contestant number 20 in Miss Universe Cuba 2026, with the final scheduled for August 12 in Miami.

However, Reyes emphasized that her dedication to conscious social media use extends beyond any platform or competition, concluding her message with a sentiment that captures the essence of the project: "My greatest wish is that anyone who relates to this remembers they are not alone."