Economist Elías Amor has enthusiastically supported two of the most striking reforms recently proposed by Cuba's regime: the establishment of Cuban franchises abroad—including the iconic cabaret Tropicana—and the lifting of restrictions on car purchases for Cuban citizens.
Amor delved into these topics during the final episode of his analysis of the 176 economic measures approved by Cuba's National Assembly on June 18, 2026, following announcements by Díaz-Canel on June 12, and subsequent backing by the Communist Party on June 17.
Cuban Franchises Go Global
Within the tourism sector—a key focus of the reform package with 13 measures—Amor highlighted the proposal to launch Cuban franchises internationally: Casas Cuba, Casas de Habanos, La Bodeguita del Medio, El Floridita, and Tropicana. "Count me in as a customer," he declared.
Amor reminisced about a Cuban restaurant in Madrid that many advised against visiting due to its ties to the regime. "If it offers good service and makes me feel like I'm in Cuba 6,000 kilometers away, I'll visit that Cuban franchise just like I do with McDonald's," he remarked.
He went on to share a personal family memory: his grandparents visited Tropicana in Havana during the 1940s, and he envisions experiencing that same show in Spain by 2030. "Imagining myself in a Tropicana in Madrid or Valencia, thinking about my grandparents who went to Tropicana in Havana in the '40s, and here I am in 2030, if I'm still alive, enjoying Tropicana anywhere in the world," he mused.
Transportation Reforms Raise Questions
Amor praised the idea as "magnificent," provided it indeed generates revenue. As for the broader tourism sector, he suggested its proposals "seem like recommendations from an old economist who loves Cuba deeply."
In stark contrast, the transportation sector received just three measures from the regime, which Amor criticizes as being in complete disarray. "Where's the money to be made like in tourism? Thirteen measures. When Cuban transportation is utterly dysfunctional and needs a total overhaul, only three measures to 'see what happens,'" he quipped.
Among these, he emphasized the one with the most direct impact on daily Cuban life: removing restrictions on vehicle purchases by individuals and companies. "So finally, Cubans will be able to own cars," he summarized.
The last similar move regarding vehicles was in 2011 when the regime allowed the sale of used cars between individuals. The current package also prioritizes tariffs for importing electric and solar vehicles.
However, Amor warned that the regime will only implement measures that do not threaten the communist structure, noting that within the party, two perspectives have emerged: a reformist one and a reactionary one that insists on changes adhering to the socialist constitution. In this context, the economist views the entire package as more of a negotiation card with the United States than a genuine economic transition.
Understanding Cuba's Economic Reforms
What are the key reforms in Cuba's economic package?
The major reforms include establishing Cuban franchises abroad and lifting restrictions on car purchases for Cubans.
How might these reforms impact the Cuban economy?
If implemented effectively, these reforms could boost revenue from tourism and improve daily life by allowing car ownership.
Why is the transportation sector a concern in Cuba?
The transportation sector is considered to be in a state of collapse, receiving minimal attention in the reform package.