A Cuban entrepreneur based in Miami recently shared a TikTok video capturing what it truly means to build a new life from scratch in exile. His luxury cocktail and charcuterie business was hired to cater a private event attended by some of the greatest legends in the history of world football.
Known as Alex, the entrepreneur excitedly recounted how he served cocktails and artistic charcuterie directly to icons like Ronaldo, Romário, Roberto Carlos, Marco Materazzi, and Gabriel Batistuta during the vibrant atmosphere of the 2026 World Cup, with Miami as one of its main venues.
"We left Cuba a few years ago due to a regime that stifled dreams, arriving in this country in search of freedom, and we had to start completely from scratch," Alex stated in the video posted last Tuesday.
What followed that challenging start is what makes his story remarkable. "If someone had told me when I started Rose Luxe Bar that I would end up creating luxury cocktails and our artistic charcuterie for world champions like Ronaldo El Fenómeno, Romário, Roberto Carlos, Marco Materazzi, and Gabriel Batistuta, I would have said they were absolutely crazy!" he wrote in the video description.
Alex particularly highlighted Romário’s gesture, who gave him a thumbs-up in approval, and mentioned that Roberto Baggio shared the event moment on his social media—a detail Alex admits he still finds hard to believe.
"People I grew up watching lift the World Cup on TV, and seeing them last night enjoying our luxury service and giving us their approval with a smile is something I still can’t believe," he expressed in the recording.
The context clarifies how so many legends could gather in one place: Miami is hosting seven matches of the 2026 World Cup, including a quarter-final on July 11 and the third-place match on July 18, making it a natural meeting point for historic sports figures.
This Cuban entrepreneur's journey adds to the stories of hundreds who have successfully established businesses in the United States starting from virtually nothing, turning necessity into a driving force.
"Coming to this country and starting from scratch teaches you that when there is discipline, passion, and a standard of excellence, sacrifices are rewarded," Alex summarized, before ending the video with a promise: "This is just the beginning. My people, hard work and premium service always pay off."
Insights on Cuban Entrepreneurs in Miami
How did the Cuban entrepreneur start his business in Miami?
The entrepreneur started his luxury cocktail and charcuterie business from scratch after moving from Cuba to Miami in search of freedom and opportunity.
What significant event marked the success of his business?
His business was hired to cater a private event attended by football legends like Ronaldo and Roberto Carlos during the 2026 World Cup, marking a significant milestone.
What does the entrepreneur attribute his success to?
He attributes his success to discipline, passion, and maintaining a high standard of excellence, emphasizing that hard work and premium service yield rewards.