The monumental CUBA letters at La Alameda Park, located along Santiago de Cuba's seafront, have undergone professional restoration. This effort was necessitated by significant deterioration from the harsh marine environment and vandalism, including graffiti. These acts of vandalism highlight the local government's inability to safeguard this landmark, contributing to a sense of insecurity in the city.
The restoration was carried out by artisan and artist Adalberto Rojas Caballero, under the supervision of the City Conservator's Office and the Caguayo Foundation for Monumental Arts, Applied Arts, and Design.
The restoration process involved replacing metal sheets to reinforce the base structure of the letters, ensuring their longevity. Additionally, electrodes, anti-corrosive paint, and finishing paint were utilized in the refurbishment.
A statement from the City Conservator's Office outlined the extent of the damage: "The restoration addressed the severe deterioration caused by the aggressive marine environment, as well as acts of vandalism and graffiti that affected the surface."
These letters, a highly-photographed spot along Santiago's waterfront, are regarded as a symbol of local identity. According to Fonseca Pérez, "The towering CUBA letters are not just a perfect backdrop for your photos; they are an emblem of Santiago pride and identity."
This is not the first time these structures have required attention. In November 2023, repairs were conducted on the seafront, including interventions on the letters themselves and other decorative elements in the area.
Vandalism of public heritage is a persistent issue in Cuba. In Villa Clara, vandalism in parks and monuments resulted in losses exceeding a quarter of a million pesos in 2018 alone. Moreover, in 2022, there were reports of vandalism against a National Monument in Havana.
In 2025, a profile associated with the Ministry of the Interior labeled graffiti in Cuban public spaces as "visual aggression" and "vandalism," underscoring the severity of the problem on the island.
Following the restoration, the City Conservator's Office issued a direct appeal to the public: "We urge the community to join in the care and preservation of this artwork."
Understanding the Impact of Vandalism on Cuban Heritage
What led to the restoration of the CUBA letters in Santiago?
The restoration was prompted by significant damage from the marine environment and vandalism, including graffiti, which necessitated professional intervention.
Who was responsible for the restoration work?
The restoration was conducted by artisan and artist Adalberto Rojas Caballero, under the guidance of the City Conservator's Office and the Caguayo Foundation.
What measures were taken during the restoration process?
The restoration included replacing metal sheets to strengthen the letters' base, and using electrodes, anti-corrosive paint, and finishing paint to ensure durability.