The United Kingdom's ambassador to Cuba, James Hooley, shared a video on Instagram to mark his first year leading the British diplomatic mission in Havana. The most telling remark from his reflection was admitting he had to learn "how many megawatts the embassy needs daily and what the SEN is."
The video, recorded in Spanish, was released by the British Embassy in Havana and quickly amassed over 10,000 views. The reference to the SEN—Cuba's National Electric System—is particularly significant, as the video coincided with an admission by Cuba's Minister of Energy and Mines, Vicente de la O Levy, that the country was completely out of fuel, diesel, and only had accompanying gas available.
That a diplomat from one of the world's most developed nations has to manage his embassy's power consumption like any ordinary Cuban speaks volumes about the severity of the energy crisis gripping the island.
A Year of Challenges and Discoveries
Beyond his comment on megawatts, Hooley used the video to praise what has impressed him most about the Cuban people: "No one beats Cubans in resilience and creativity, and in striving to be happy even when it seems impossible."
He also highlighted the high caliber of art in Cuba: "In this country, art of the highest standard is enjoyed as if the conditions for its creation were different from what they are."
Building Bridges and Looking Forward
On the bilateral front, Hooley noted tangible progress: "I've discovered areas of cooperation with Cubans in climate change, science, the environment, and also with private enterprises that are driving this society forward."
Hooley acknowledged there's much more to explore: "I've ventured outside Havana, but I want to visit more places. I hope to travel more across the island."
Regarding his Spanish, he was self-critical yet hopeful: "I like to think my Spanish has improved. I keep trying so I can converse with more Cubans."
This is the second public reflection Hooley has shared on social media since his arrival. The first came at his 100-day mark in Cuba, in July 2025, where he humorously noted he was already drinking Cuban coffee with hot water to "stretch it" and had picked up phrases like "vamos allá para adelante" and "no entiendo ni papa."
Hooley's approachable style, delivered in Spanish and with humor, has made him an unusual figure in the diplomatic scene in Havana, earning him considerable popularity among the Cuban public online.
The anniversary video concludes with a definitive statement from the ambassador: "One year later, I know this for sure. There's no place like this."
Understanding Cuba's Energy Crisis and Diplomatic Relations
What is the significance of the SEN in Cuba?
The SEN, or National Electric System, is crucial for powering the country. Its significance is highlighted by the ongoing energy crisis, where limited resources severely impact daily life and functionality.
How has Ambassador Hooley engaged with the Cuban community?
Ambassador Hooley has engaged with the Cuban community through social media, sharing insights in Spanish and demonstrating understanding and humor, which has resonated well with the local populace.
What areas of cooperation has the UK explored with Cuba?
The UK has explored cooperation with Cuba in areas like climate change, science, and the environment, as well as supporting private enterprises crucial for societal progress.