Cuban influencer Daniela Reyes has taken the internet by storm with a recent TikTok video unveiling her first purchase from the luxury brand Bvlgari: a Serpenti Tubogas watch with a striking black dial that she absolutely adores.
"This is my first piece from Bvlgari. I've never bought anything from them before, and I'm overjoyed!" exclaimed the Miami-based Cuban model as she unboxed her new treasure on camera.
Although she's not typically a watch enthusiast—having owned just one other for years that she rarely wore—the Serpenti Tubogas captured her heart for a unique reason.
"It feels more like a piece of jewelry, and that was confirmed at the jeweler's. They told me it's a watch but also a jewel. Yes, it's a watch, but its beauty makes it appear more like bracelets," she detailed in her video.
Choosing the Perfect Color
Daniela's color choice wasn't random either. Initially, she sought a version with a white dial, but the salesperson suggested a change.
"The salesperson told me that with my fair skin and dark hair, this would provide a much greater contrast," she explained, adding that she already owned a white-dial watch and wanted something different.
The Iconic Bvlgari Serpenti Tubogas
The Bvlgari Serpenti Tubogas stands out as a quintessential female luxury watch, originating in Rome in the late 1940s and gaining fame in the 1960s with icons like Elizabeth Taylor. Its distinctive Tubogas technique—interwoven flexible metal tubes—gives it a bangle-like appearance, aligning with Daniela's perception.
Regarding price, basic stainless steel models of the Serpenti Tubogas start at around 7,600 euros on Bvlgari's official website. Models featuring black dials in steel or gold range from 8,000 to 18,500 euros according to Chrono24, while the most exclusive versions with gold and diamonds can exceed 150,000 euros.
Daniela's History with Luxury
This isn't the first time Daniela Reyes has made headlines with her luxury purchases. Back in April 2025, she stirred controversy by purchasing a Hermès Birkin bag, even sharing the receipt to prove its authenticity to skeptics. Previously, in 2022, she had also showcased luxury handbags from YSL, Givenchy, and Chanel during a visit to Madrid.
The reveal of the Serpenti Tubogas watch coincides with a period of heightened visibility for the influencer. In late March, Daniela and entrepreneur Rafa Rodríguez publicly displayed their affection in Las Vegas, confirming their relationship. On April 20th, she sparked rumors about potentially competing in Miss Universe Cuba 2026 with a cryptic post.
As she displayed the watch on her wrist, Daniela concluded, "It's so beautiful. So incredibly beautiful," signaling that this Bvlgari piece won't be her last.
FAQ about Daniela Reyes and Her Luxury Purchases
Who is Daniela Reyes?
Daniela Reyes is a Cuban influencer and model based in Miami, known for her luxury purchases and social media presence.
What is special about the Bvlgari Serpenti Tubogas watch?
The Bvlgari Serpenti Tubogas watch is renowned for its unique bangle-like design and the Tubogas technique, making it a standout piece in the luxury watch market.
How much does a Bvlgari Serpenti Tubogas watch cost?
Prices for the Bvlgari Serpenti Tubogas watch start at approximately 7,600 euros for basic models and can exceed 150,000 euros for versions with gold and diamonds.