Cuban singer La Diosa recently shared a candid video on Instagram detailing the challenges she's faced while launching her new car wash business, Diosa Car Wash. In her reflection, she made a striking observation: "People want to leave Cuba and reach the United States, but not everyone is willing to work hard. Not everyone wants to put in the effort."
The artist, whose real name is Dianelys Alfonso Cartaya, arrived in Miami in January 2023 and described the journey of starting her business as a genuine odyssey.
Overcoming Initial Hurdles
In the video, she openly admitted, "It's been incredibly challenging to get the car wash business off the ground. Sometimes we start something, and it doesn't go as planned."
One of the major hurdles was finding reliable drivers. "I hired a few drivers, but not all of them met my expectations. This set back all the work I had lined up," she explained.
Technological Challenges
The time spent on technological development was another significant challenge. La Diosa noted that her husband, Rey, spent over 20 days creating a mobile app to streamline customer appointments, which also contributed to delays.
The accumulation of these setbacks took an emotional toll. "These past days, anxiety has overwhelmed me in ways I can't even describe. I won't lie to you; it's been horrible," she acknowledged.
Determination and Encouragement
Despite the difficulties, La Diosa remains determined not to give up. She seized the opportunity to offer advice to fellow entrepreneurs: "If you're starting a business, shift your mindset from defeat and adopt a positive outlook. Who said everything in life would be easy?"
She emphasized the importance of perseverance: "When you start a business, you must understand that the initial phase won't be easy. You need to be strong and steadfast to achieve the growth you desire."
Since arriving in Miami over three years ago, La Diosa has diversified her endeavors beyond music. Despite facing criticism for her sales on TikTok, she remains committed to expanding in every possible area.
FAQs About La Diosa's New Business Venture
What is La Diosa's new business?
La Diosa has launched a car wash business called Diosa Car Wash.
What challenges has La Diosa faced with her car wash business?
She has encountered difficulties finding reliable drivers and faced delays due to the time needed to develop a mobile app for managing customer appointments.
How does La Diosa suggest entrepreneurs approach new ventures?
La Diosa advises new entrepreneurs to maintain a positive outlook and understand that perseverance is crucial, as the initial phase of a business can be challenging.