A Cuban entrepreneur, who goes by @iam_heidib on TikTok, recently shared the earnings from a single day of running her business on the island, totaling approximately 30,000 Cuban pesos. She described this as the result of "a rather slow day," attributing the sluggish performance to ongoing power outages.
In a video posted on March 25, she documented the end-of-day activities for her business: taking stock of remaining inventory, restocking depleted items, counting cash, and logging data into a computer—all part of her daily routine.
"I live in Cuba and am an entrepreneur. Join me as I close up shop and see how much we made today," she announced at the beginning of the video, later revealing the earnings figure.
The slow business day had a clear cause: "Today was quite slow because the power outages are relentless," she explained. However, she noted that her situation is better than many other businesses: "Thank God I have the means to power my home and business," she remarked, though she did not specify the equipment used and encouraged her followers to request a video on the subject.
The 30,000 Cuban pesos she earned that day equate to merely about 57 dollars at the informal exchange rate, as reported by elTOQUE on April 15, 2026, which was 525 pesos per dollar. This rate hit a historic high of 520 pesos on April 5, highlighting the severe gap between nominal income in pesos and the real purchasing power of Cubans.
Heidi's video is part of a growing trend among Cuban entrepreneurs documenting their business endeavors on social media. A similar instance occurred in December 2025, when Chabelys Ceballos went viral by showcasing her daily earnings of 103,550 pesos from her ice cream, flan, and sneaker businesses in Havana.
Cuban Business Challenges and Social Media Influence
Why do power outages affect businesses in Cuba?
Power outages in Cuba disrupt business operations by halting production, sales, and other essential activities, leading to reduced earnings.
How do Cuban entrepreneurs use social media?
Cuban entrepreneurs increasingly use social media to document their business processes, share successes, and connect with potential customers.