Data from CiberCuba's traffic analysis in 2025 not only highlights the types of smartphones used by readers but also vividly illustrates a significant technological divide between Cubans browsing from within the island and those accessing the internet from outside.
This study provides a comparative look at two distinct digital realities, grounded in actual usage data.
Data Source and Scope of the Study
The analysis draws from Google Analytics 2025 data of CiberCuba, specifically the "Tech details: Device model" report, which tracks the mobile devices users employ to access the site.
The timeframe examined spans from January 1 to December 29, 2025, and separates users into two primary groups:
- Users within Cuba: 7.3 million
- Users outside Cuba: 15.2 million
In total, over 22.5 million user records were analyzed.
It's crucial to note that this number does not represent absolute unique users. Google Analytics identifies users through a device identifier with a limited retention period (by default, two months), which can reset if a device is changed, cookies are cleared, or there is a prolonged period of inactivity. Therefore, the data should be interpreted as users measured by device and period, a particularly relevant consideration in the Cuban context.
Despite this, the volume analyzed is extensive and consistent, allowing for a clear identification of actual device usage patterns.
Cuba: Affordable Androids, Older Models, and Limited Upgrades
Traffic originating from Cuba is overwhelmingly dominated by low-cost Android phones, primarily manufactured by brands like Xiaomi, Tecno, and even Samsung in their most basic models. The majority of accesses are concentrated among the oldest and most affordable devices.
This situation reflects a well-known reality among Cubans: they use whatever phone is available, not necessarily the one they desire. Access to modern devices is restricted, and upgrading is slow, hindered by high prices and scarce market offerings.
Globally renowned for its high-end status, Apple has minimal presence on the island. The iPhone remains a luxury for a small minority, burdened by unattainable prices and the ongoing economic crisis affecting the nation.
Outside Cuba: iPhone's Dominance
The scenario shifts dramatically when examining traffic from outside Cuba. Among the diaspora and international audience, Apple has a commanding presence.
The iPhone not only stands as the most used device but also captures a share of traffic that is unmatched by any model within the island. Additionally, the most recent and high-end models, such as the latest iPhone Pro and Pro Max, are prominent.
Samsung ranks second among external users, offering a range of modern, high-performance devices. Other brands like Xiaomi and Motorola have a significantly smaller footprint.
Understanding Mobile Usage Trends in Cuba
Why are older Android models more prevalent in Cuba?
Older Android models are more common in Cuba due to limited access to modern devices, high costs, and scarce availability in the local market, forcing users to rely on whatever phones they can acquire.
How does the economic situation in Cuba affect smartphone usage?
The economic crisis in Cuba restricts access to high-end smartphones like iPhones, making them a luxury for the few who can afford them. This results in a reliance on more affordable Android options.
What devices are most popular outside of Cuba?
Outside of Cuba, iPhones are the most popular devices, especially the latest high-end models. Samsung also maintains a significant presence with its modern and high-performance devices.