The Cuban entrepreneur Yuniet Gallardo (@yunietgallardo) touched the hearts of countless individuals after sharing a poignant TikTok video. In the clip, she stands on the brink of tears inside her empty beauty salon. Despite dedicating over 15 years to her business, the sight of her deserted establishment during the bustling holiday season was overwhelming for the businesswoman.
"I feel like crying, maybe my hormones are out of whack, I’m not sure. Fifteen years with this business… Saturday, 1 PM, December 13th. This is what many business owners face. Those who aren't in the industry don't understand. Either I'm very sensitive today, or this just broke my heart," she expressed tearfully, displaying her vacant salon on Miami's well-known Calle 8.
In the video, Gallardo explained that her team comprises six individuals—two manicurists, hairdressers, a facialist, a massage therapist, and herself. Yet, that day, not a single customer stepped through the door. "Complete darkness. There's nobody," she lamented, visibly distressed.
Gallardo also pondered the challenging circumstances affecting numerous small businesses across the United States: "Over 14 years in this salon, and it has never been like this in December. Everyone says this season is busy for salons… yes, if the economy were different," she remarked, resigned.
The video quickly went viral, sparking an outpouring of empathy from Cuban and Latin American users. "It's sad, but this is the reality for many entrepreneurs," one follower commented. Others encouraged her to persevere: "Your work matters, your effort is evident. Things will get better," another user reassured.
In the video's description, Yuniet added a message that many interpreted as a heartfelt venting: "It's heartbreaking to see how your constant struggle for over 15 years appears today. I'm clinging to the hope that things will improve… but in the end, we realize immigration does make a difference. I'm not talking politics, I'm talking reality." Her candidness resonated with thousands who, like her, continue striving every day to keep their dreams alive.
Challenges Facing Small Business Owners in Miami
What challenges do small business owners in Miami face?
Small business owners in Miami often struggle with economic fluctuations, competition, and maintaining customer flow, especially during traditionally busy seasons like the holidays.
How did Yuniet Gallardo's video impact social media?
Yuniet Gallardo's video quickly went viral, evoking a strong empathetic response from many users, particularly within the Cuban and Latin American communities, highlighting the shared struggles of entrepreneurs.