Emerging from Los Palacios, Pinar del Río, Misael Plasencia and Neydis Rojas could hardly have imagined that one day their names would be associated with a luxury vodka that has gained international recognition. Their journey, which began with sacrifice and unwavering determination, has evolved into a beacon of success, illustrating the heights Cubans can reach through persistence and hard work.
Both individuals were raised in modest backgrounds but shared an unshakeable belief in the power of personal effort.
Misael was noted for his analytical mind and long-term planning abilities. He pursued an engineering degree in Havana, convinced that knowledge would be his most vital tool. Neydis, on the other hand, discovered her passion in the field of economics, captivated by order, elegance, and management.
During her university years, Neydis gained valuable experience working at the National Hotel of Cuba and the Suchel Camacho perfume factory. Here, she learned the importance of branding, aesthetics, and sensory experiences—elements that would later become pillars of her professional career.
The Transformational Leap: From Cuba to Palm Beach
In 2003, the couple made a life-changing decision to emigrate to the United States. They arrived with limited resources but possessed a determination more valuable than any capital. Settling in Palm Beach, Florida, by 2007, they had both secured their real estate licenses, embarking on a rapid ascent in the competitive U.S. real estate market.
What began with a small investment expanded into a portfolio of over 60 properties. Their strategic vision, discipline, and knack for spotting opportunities solidified their status as one of the most successful Latino couples in real estate.
Their professional growth was driven by an ongoing pursuit of excellence. Misael earned a master's degree in artificial intelligence and completed the rigorous QLA Bootcamp led by renowned entrepreneur Dan Peña in Scotland. This program, designed for high-performance leaders, redefined his business perspective. Currently, Misael is working on his first book, set to inspire new entrepreneurs worldwide upon its release next year.
Meanwhile, Neydis specialized in luxury marketing, developing a refined understanding of how brands can connect emotionally with audiences while maintaining authenticity and sophistication.
Creating ZAROVA Vodka: A Symbol of Sacrifice and Luxury
Drawing from their combined experience and vision, the couple has launched ZAROVA Vodka, a brand of ultra-luxury vodka conceived as an extension of their personal journey.
ZAROVA embodies more than just a drink; it represents the liquid manifestation of their path, characterized by discipline, sacrifice, and elegance.
The brand offers three exclusive editions—Black Bottle, Blue Bottle, and White Bottle—crafted to impeccable standards for the most discerning consumer.
While Neydis oversees design, branding, and communication, Misael focuses on strategy and international expansion.
The national pre-sale launch is slated for December, perfectly timed for the holiday season. Additionally, they are in advanced discussions with distributors in Europe, India, and Dubai, where ZAROVA is poised to rank among the most coveted luxury vodkas.
Introducing Zafiro Azul Vodka: A New Agave Delight
Following the success of ZAROVA, Misael and Neydis are setting their sights on their next venture: Zafiro Azul Vodka, a groundbreaking spirit made from agave, offering a completely novel profile in the vodka market.
This upcoming release, expected during the next holiday season, merges the purity of traditional vodka with the aromatic complexity of agave, promising a revolution in the premium spirits industry.
A Vision for the Future: Projects with Purpose
The couple remains unstoppable. In addition to their vodkas, they are developing a premium tequila brand and a line of wines produced in Napa Valley, with the first edition available next year. These projects reflect their global vision: to create luxury products imbued with soul and authenticity.
The story of Misael Plasencia and Neydis Rojas is a testament to the fact that success is not a matter of luck but of preparation, perseverance, and purpose.
From a small town in Pinar del Río to the world's most exclusive showcases, their journey is living proof that dreams are built step by step with faith and discipline.
ZAROVA and Zafiro Azul are just the beginning of a legacy that continues to expand. Although their story is already extraordinary, it seems the best is yet to come.
Frequently Asked Questions about ZAROVA Vodka and Its Founders
What is the story behind ZAROVA Vodka?
ZAROVA Vodka was founded by Misael Plasencia and Neydis Rojas, a Cuban couple who emigrated to the United States. Their journey from humble beginnings to creating a luxury vodka brand is marked by determination and hard work.
What makes ZAROVA Vodka unique?
ZAROVA Vodka is unique because it represents the couple's personal journey, embodying discipline, sacrifice, and elegance. It is crafted to impeccable standards and designed for the most discerning consumers.
What are the future plans for Misael Plasencia and Neydis Rojas?
The couple plans to launch new projects, including a premium tequila brand and a line of Napa Valley wines. They aim to create luxury products with authenticity and soul.