The Cuban government, through its state-run company Cubadeportes S.A., has launched an ambitious sponsorship campaign for the 64th National Baseball Series (SNB). The initiative offers advertising opportunities to interested companies with costs reaching up to 71 million Cuban pesos (CUP).
Aimed at attracting both domestic and international brands, the sponsorship is marketed as a chance to "connect with the passion that moves Cuba" and "be part of something greater than just a game."
"The National Baseball Series is not merely a tournament; it embodies the sporting and cultural heartbeat of a nation. We invite you to be part of this story by associating your brand with one of the most authentic and thrilling sports traditions in the world," states the official Cubadeportes S.A. document.
The sponsorship package is divided into four tiers, each with varying benefits and prices ranging from $24,300 to $140,000.
The Bronze sponsorship starts at 13,125,000 CUP (approximately $24,300 USD), Silver at 24,375,000 CUP (around $50,800 USD), Diamond at 56,250,000 CUP (about $117,000 USD), and Gold requires an investment of 71,250,000 CUP (roughly $148,000 USD).
Each level provides different degrees of visibility and advantages, such as logo exposure in stadiums, TV broadcasts, and digital platforms, presence in press conferences and interviews, as well as access to preferential spaces during games.
Criticism and Economic Challenges
According to the promotional material, the sponsorship ensures "national and international visibility" via Cuban media and global sports platforms. It also promises a "measurable return on investment" through increased brand recognition and potential sales from themed campaigns.
The program also highlights a "social responsibility" component, portraying the sponsorship as a contribution to the development of Cuban sports and the "dreams of new generations of baseball players."
Sports experts have criticized the program's high costs and the current precarious state of Cuban baseball. "I received the new FCB scheme from Havana. Millions in 'diamond sponsorships' yet players lack resources and stadiums are crumbling. Quite the business... for them, of course," posted sports journalist Yordano Carmona on X.
These substantial figures starkly contrast with the severe economic crisis on the island, where power outages, fuel shortages, and low wages have even hindered the development of the National Baseball Series itself.
Current Season Struggles
Since its start in August, the current SNB season has faced game cancellations due to transportation issues, heavy rains, and player health outbreaks.
Moreover, frequent power outages have disrupted TV broadcasts and affected audience attendance.
Despite these challenges, Cubadeportes S.A. maintains the event's significance as the "cultural and sporting heartbeat of the nation," offering a 20% discount for domestic companies that sign contracts before November 13.
The effort to monetize the national passion for baseball underscores the regime's attempts to find new revenue sources as the country remains mired in an unprecedented economic crisis.
FAQs on Cuban Baseball Sponsorship
What are the sponsorship levels offered by Cubadeportes S.A.?
Cubadeportes S.A. offers four sponsorship levels: Bronze, Silver, Diamond, and Gold, with prices ranging from $24,300 to $148,000 USD.
How does the sponsorship benefit companies?
Companies benefit through increased visibility on multiple platforms, including TV and digital media, as well as engagement with the passionate Cuban baseball audience.
What criticisms have been made about the sponsorship program?
Critics argue that despite the high sponsorship costs, players lack resources and facilities are deteriorating, highlighting the disconnect between investment and actual improvements.