Cuban influencer and entrepreneur Sandro Castro, grandson of the late dictator Fidel Castro, has launched an unusual social media campaign aiming to lower the dollar's value on Cuba's black market.
In an Instagram story, Castro shared a meme featuring a helicopter flying a banner that reads: “USD, up to 300 I don't buy MIPYMEROS.”
This message primarily targets private business owners in Cuba. Castro suggests that they have the power to alter inflationary trends and force the black market to decrease the dollar's value within the country.
The post follows Castro's announcement on his show Notisandro, where he declared his intention to establish his own reference rate for the informal market. This comes after he blamed independent media outlet elToque for the rising dollar prices in the black market.
Despite the humorous tone of his message, many users perceive the image as an attempt to set a cap of 300 CUP per dollar, a figure that seems distant given the ongoing devaluation of the peso and rampant inflation.
Sandro Castro's initiative, which blends propaganda, irony, and self-assertion, highlights his desire to shape the economic discourse in the country. However, it has also attracted criticism for trivializing the crisis faced by ordinary Cubans.
Understanding Sandro Castro's Economic Campaign
What is Sandro Castro's campaign about?
Sandro Castro's campaign aims to reduce the dollar's value in Cuba's black market by urging private business owners to influence inflationary trends.
Why is Sandro Castro targeting private business owners?
He believes that private business owners have the ability to impact the informal market and potentially decrease the dollar's value in Cuba.