In a groundbreaking achievement, Florida saw an unprecedented influx of tourists in 2024, welcoming 142.9 million visitors to the "Sunshine State." This figure surpasses the previous year's record, as announced by the state government on Wednesday.
The impressive number reflects a 1.6% increase compared to 2023, which was the prior record for annual visits in the southern state, according to authorities. Last year, Florida attracted 130.7 million domestic tourists, 8.9 million international visitors, and 3.3 million Canadians, based on official state statistics.
Domestic travelers made up a significant 91.5% of the total tourist count, while international visitors accounted for 6.2% and Canadians represented 2.3%. Despite the severe impacts of hurricanes Helene and Milton, the annual record was driven by a surge in tourist numbers during the fourth quarter of 2024, setting a new benchmark with 33.1 million visitors—the highest ever recorded in the state for that period.
The historic influx of tourists contributed to the resilience of Florida's tourism industry throughout 2024. Hotel occupancy rose by 6.7% in the fourth quarter, and there was a 1.6% increase in hotel nights sold over the year. Airports across the state also experienced "sustained growth," with a 3.1% rise in total boardings compared to the previous year, notably at airports in Tallahassee, Panama City, and Pensacola.
"The results are clear: Florida is the ultimate destination for visiting, living, and doing business," declared Governor Ron DeSantis. "Another record-breaking year underscores that leadership matters, and the Free State of Florida serves as a model for the nation."
Commerce Secretary J. Alex Kelly emphasized that "Florida's tourism industry remains a global leader" and "continued to break records in 2024, rebounding from a challenging hurricane season, fostering economic growth, and enhancing the quality of life for Florida's communities and families."
Frequently Asked Questions about Florida's Tourism Boom
What was the main contributor to Florida's tourism record in 2024?
The record was mainly driven by a significant increase in visitors during the fourth quarter, despite the challenges posed by hurricanes Helene and Milton.
How did Florida's tourism industry perform in terms of hotel occupancy?
Hotel occupancy in Florida increased by 6.7% in the fourth quarter of 2024, showcasing the strength of the tourism sector.
Which airports in Florida saw notable growth in 2024?
Airports in Tallahassee, Panama City, and Pensacola experienced remarkable growth in terms of boardings, contributing to the overall increase in tourism.