The Cuban YouTuber JSanT_TV (@jsant_tv) recently took a trip to the Mercedes-Benz dealership in Havana with a friend, seeking answers for those curious about owning a luxury car in Cuba. It quickly became clear that purchasing a Mercedes-Benz, or any luxury vehicle on the island, is restricted to small and medium-sized enterprises (SMEs) or affluent Cubans who can afford to pay in full. There is no option for installment payments.
The prices for these luxury cars, as observed by the young visitors, range from $50,000 to $60,000, depending on the model. However, they only had access to the vehicles on display, not the full inventory. "For now, our dream of owning a Mercedes-Benz in Cuba is out of reach," remarked the YouTuber.
Challenges of Owning a Mercedes-Benz in Cuba
On January 7, 2025, the German brand's branch in Cuba released a catalog of available models, marking an important step in a market where buying cars in dollars is a privilege for a select few. While Mercedes-Benz vehicles are renowned for their quality and design, they present significant challenges in Cuba, where spare parts are both expensive and hard to come by.
Three days later, on January 10, 2025, Mercedes-Benz celebrated its first car sale in Cuba. Despite their allure of luxury and exclusivity, many Cubans favor more economical options due to the difficulties of maintaining such vehicles in good condition.
Preference for Chinese Automobiles
Chinese car brands have gained popularity for being more affordable and accessible, and they are sold alongside luxury brands in the same dealership. By January 12, 2025, reports indicated that stores selling cars in dollars were overwhelmed with appointments. While some Cubans are drawn to luxury brands like Mercedes-Benz, the majority opt for Chinese models. These require less initial investment and are easier to maintain in a country facing economic challenges.
Frequently Asked Questions about Luxury Car Market in Cuba
Who can purchase a Mercedes-Benz in Cuba?
Only small and medium-sized enterprises (SMEs) or wealthy individuals who can afford to pay in full are allowed to purchase Mercedes-Benz vehicles in Cuba.
Why are Chinese cars more popular in Cuba?
Chinese cars are more popular in Cuba because they are cheaper, require less initial investment, and are easier to maintain compared to luxury brands like Mercedes-Benz.