Many fans are curious about the identity of the man frequently appearing in video clips alongside Oniel Bebeshito and Charly & Johayron, often seen in the company of models. This question has reached our newsroom multiple times, prompting us to investigate Roberto Ferrante, a name consistently linked with the leading hits of Cuban urban music.
Roberto Ferrante, an Italian entrepreneur and music producer, is the founder and CEO of the record label Planet Records. Before embarking on a successful production career, Ferrante studied drums and piano at the Naples Conservatory and played in youth electronic music bands during the late 1970s.
In 1998, he launched Planet Records, an independent label aimed at introducing new talents to the music world while revitalizing the careers of established artists. Starting in 2004, Ferrante focused on Latin music from countries such as Cuba, the Dominican Republic, and Puerto Rico. Prominent Cuban and international groups and solo artists have been associated with Ferrante's label, including Los Van Van, La Charanga Habanera, Los 4, Gente de Zona, Baby Lores, Jacob Forever, Osmani García, Maykel Blanco, Issac Delgado, Manolito Simonet, Aventura, Prince Royce, Nicky Jam, Luis Enrique, and others.
The Rise of Urban Music in Cuba
Over the past two years, Roberto Ferrante and Planet Records Cuba/Miami have significantly contributed to the rise and success of new voices in Cuban urban music. Beyond Oniel Bebeshito and Charly & Johayron, the label's extensive roster includes artists like Ja Rulay, Fixty Ordara, Wow Popy, Divan, Orlenis 22k, Were, Baby Cortés, and other emerging local talents.
Ferrante has not only propelled many of these artists to the peak of popularity in Cuba and Miami, introducing them to a global audience, but he has also achieved considerable accolades as a music producer. His accomplishments include 40 platinum records, 43 gold records, and multiple nominations for the Latin Grammy and Billboard Awards.
Whether in Havana, Miami, Naples, or any Caribbean city, Roberto Ferrante's presence is a constant in every Planet Records music video, underscoring his influential role in the music industry.