A Cuban woman from Port Charlotte, Florida, has sparked debate on TikTok by stating in a video that it is possible to become a millionaire in small towns in the United States with a good business idea. According to the user @m_a_r_i_l_e_y, many areas in towns like Port Charlotte are ripe for entrepreneurship, offering significant opportunities for those with a business mindset.
The Cuban woman highlights a specific example: the opening of the first Cuban pizzeria in the city, something that had not existed until now. “There are quite a few Hispanics here, and they were smart enough to rent next to the only Hispanic market that is always busy,” she says in her video, showcasing the businesses. In her opinion, this type of business holds great potential in these growing towns where the market is not saturated and there is a Hispanic audience.
“When you arrive in a city like this that is untouched, you can set up any business and do very well,” she asserts, expressing optimism about the future of the Cuban pizzeria. "We'll see about the quality, but they are likely to do very well," she adds while showing images of the bustling Hispanic market near the new establishment.
Her video has sparked both supportive and skeptical comments but undoubtedly prompts reflection on the entrepreneurial opportunities in areas that have yet to be commercially exploited.
Opportunities for Entrepreneurship in Small Towns
The following questions and answers address common inquiries related to starting a business in less saturated markets like small towns.
Why are small towns good for starting a business?
Small towns often have less competition and untapped markets, making them ideal for entrepreneurs looking to introduce new products or services.
What types of businesses are successful in small towns?
Businesses that cater to local needs and interests, such as restaurants, retail stores, and service providers, often find success in small towns.
How can I identify business opportunities in a small town?
Conduct market research to understand the needs and preferences of the local population. Look for gaps in the market where demand exceeds supply.